More than 50% of U.S. households now own a digital television (DTV), according to new research released today by the Consumer Electronics Association. As the nation transitions to digital television, consumers are adding DTV to their homes at a record pace.
“I am proud to announce our nation has hit this digital milestone. With 50% of U.S. homes able to experience the reality of digital television, we have crossed a critical threshold,” said Gary Shapiro, president and CEO of CEA. “2008 will continue to demonstrate the growth and success of DTV, with nearly 32 million units forecasted to ship. Consumers are particularly keen to add HDTV to their homes, with high definition expected to account for 79% of total DTV shipments in the U.S in 2008.”
According to new CEA sales projections, manufacturers will post 11% revenue growth, to over 25 billion, from sales of digital televisions in 2007. CEA also forecasts 13% revenue and 17% unit sales growth for digital television in 2008.