By Rob Dumke
Newly released consumer research from Leichtman Research Group (LRG) finds that nearly half of U.S. adults in TV households watch video on a television via a connected device each day.
This reflects significant growth since 2017, let alone a decade ago.
The study from LRG finds that some 46% of adults in U.S. TV households watch video on a TV via a connected device daily.
This compares to 40% in 2020, 25% in 2017, and 4% in 2012.
The findings are based on a survey of 1,902 TV households in the U.S., and are part of a new LRG study, Connected TVs 2022.
LRG also found that younger individuals are most likely to use connected TV devices.
Among all ages 18-34, 62% watch video on a TV via a connected device daily.
This compares to 54% of ages 35-54 and 24% of ages 55+.
Also, 87% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players.
“The data in this study indicate that there are now nearly 500 million connected TV devices in U.S. TV households,” said Bruce Leichtman, president and principal analyst for LRG. “. This is an increase from about 300 million connected TV devices in 2017. Along with this increase in the number of devices, the percent of adults in the U.S. using these connected devices to watch video on a TV each day has significantly increased—growing from twenty-five to forty-six percent—in the past five years.”
Among the other findings:
- 71% of TV households have at least one connected Smart TV – up from 58% in 2020, 41% in 2017, and 11% in 2012.
- 50% of all TV sets in U.S. households are connected Smart TVs – an increase from 39% in 2020, 24% in 2017, and 7% in 2014.
- 59% of TV households have at least one stand-alone streaming device – up from 56% in 2020, 40% in 2017, and 4% in 2012.
- Across all households (including those with no connected TV devices) there is a mean of 3.9 devices per TV household – compared to 3.2 in 2020, and 2.4 in 2017.
- Across all households, the mean number of stand-alone streaming devices is 1.5 – compared to 1.3 connected Smart TVs.
- On a daily basis, 28% of adults watch video on a TV via a stand-alone device, 27% via an Internet-enabled Smart TV app, 12% via a connected game system, and 3% via a connected Blu-ray player.
This is LRG’s 19th annual study on TVs in the U.S.
