With July 1 approaching, a bevy of advertisers have opted to ramp up new marketing efforts by attracting viewers of cable TV companies through spot activity.
Among the brands bumping up their spot plays for the week ending June 26 — Ashley HomeStore.
With mortgage rates rising and home sales starting to sputter in key markets including South Florida and the Hudson Valley of New York, perhaps a home renovation is of interest to consumers. Or, at the very least, new furniture is the next plan of action for the household.
Those at Ashley are ready to attract those buyers, in addition to those settling in to a new home. The brand ranks fifth on the latest Spot Ten Cable list. And, it is a category leader at the medium.
With Liberty Mutual Insurance once again on top and QSR leader Domino’s steadily at No. 2, Michelin is now No. 3. New at No. 9 — Booking.com, as travel increases for consumers across North America.
How does the Spot Ten Cable report to the latest Spot Ten TV report from Media Monitors?
There’s some significant differences of note, as Liberty Mutual Insurance and Progressive are the top overall user of TV when combining the play counts for both charts.
For Spot TV, Facebook parent Meta Platforms, pharmaceutical brand Dupixent and Neutrogena are top users.
