For the first full week in June, there were no less than three new campaigns showing up on the latest Spot Ten Cable report from Media Monitors.
The overall leading brand by Play Count, however, was the nation’s foremost quick-service pizza chain.
As shown below, new efforts from PetSmart, Safelite and Advil made the top 10 for spot cable by play count. Additionally, a new push from OTT platform Max put more that 60,000 spots to viewers across the week.
But the overall leader by play count is Domino’s, with some 68,519 spots.
In the insurance category, Progressive is again the top auto insurer using Spot Cable, with Liberty Mutual Insurance coming in at No. 10.
By comparison, the week’s Spot Ten TV report shows Progressive at No. 5, making it the top user of linear television when factoring in its Cable TV spot totals.
Broadcast TV remains dominated by pharmaceutical companies, as a new effort from Macy’s places third by play count.
