QSRs Rev Up Their Spot Cable Efforts


Five of the top brands using Spot Cable the most during the week of September 22 just happen to be quick-service restaurant chains.

One fast food brand was more active than any other during the week, and it’s the one known for its chalupas and Crunchwrap Supreme.

That would be Taco Bell, which powered to the top of the latest Media Monitors Spot Ten Cable report.

That puts Taco Bell far ahead of Domino’s — a solid No. 2 among QSRs thanks to a strong gain of its own, compared to last week.

The bottom three slots are all for QSRs, with Burger King, McDonald’s and SONIC each using spot cable to build their sales.