Of the brands actively using spot television to reach consumers, just one booked more than 20,000 spots in the week ending April 15.
The brand seeks to build an audience of allergy sufferers.
With a total play count of 20,533, Claritin is the leader in the latest Media Monitors Spot Ten TV report.
The closest brand — to the surprise of few — is GEICO, the top brand across the board when examining the use of radio and both broadcast and cable TV.
Meanwhile, auto dealer associations are at it again, with big moves forward for both Toyota, Honda and Ford.
