The latest Media Monitors Spot Ten Cable and Spot Ten TV reports are out, and for the week ending January 18, there’s a tool and equipment specialist eyeing customers of The Home Depot and Lowe’s, as well as Menards, as part of a 15-year growth spurt leading the pack in the locally focused MVPD commercial race.
Harbor Freight comes out on top easily with upward of 59,000 spot plays as detected by iHeartMedia-owned Media Monitors, topping the 56,234 spots attributed to auto insurance category leader Liberty Mutual Insurance.
The rest of the Spot Ten Cable report is a sign of consistency among marketers.
By comparison, the Spot TV report shows accident attorney specialist Morgan & Morgan dominating once again. Pharmaceutical brand Tremfya is the strong No. 2 by spot play, while Ashley Furniture is No. 9 with a bump in activity from the prior week.
