The “LiMu Emu” origin story is the latest chapter in a growing effort from an auto insurance specialist that’s clamored its way to the top of the Spot Ten Cable report, based on spot plays — a sign that a category that had been quiet in the immediate post-pandemic years could be actively competitive again.
For the week ending February 16, Liberty Mutual Insurance tallied some 63,762 spot plays, according to Media Monitors data.
This puts “LiMu Emu and Doug” ahead of the NBA, which pushed its All-Star Weekend activities, and KAY Jewelers, which used Spot Cable to target Valentine’s Day shoppers.
Meanwhile, Mucinex and Dove are actively seeking cable TV consumers as Progressive is the lone other auto insurance brand to be found on the Spot Ten Cable chart.
How does this week’s Spot Ten TV report compare?
Here, Liberty Mutual Insurance is now No. 7 by spot play count, while pharmaceutical brands Dupixent, Skyrizi and RINVOQ are each present on the latest Spot Ten TV report.
