Familiar Retailers, Returning To Spot Radio


The latest Media Monitors Spot Ten Radio report has been released. And, the biggest takeaway is that big brands that have used spot radio in the past are doing so once again, with new efforts designed to attract audio listeners via AM and FM stations.

As shown below, The Home Depot and Macy’s are each back in a big way, while Indeed retains the top spot by play count in a significant way.

There’s also a return to the Spot Ten for Allstate.