How To Sell A New Idea, From The Inside


In 2010, radio industry veteran Lee Abrams, co-founder and CEO of V-Satcast (described as “a hybrid broadcast/broadband OTT multicast streaming platform with original highly differentiated branded programming channel”) penned the following RBR + TVBR Intelligence Brief.

In this Classic RBR+TVBR Media Information Bureau column, Abrams discusses how selling a new idea internally is often harder than the execution itself.

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