Top Tips For Christmas Hits, And Ratings Riches


Shopping / Christmas / HolidayAs Americans across the U.S. get set to enjoy NFL football, turkey (or Tofurkey) and all the trimmings, and time with family and friends on Thanksgiving Day, they may find themselves in one of several markets that already have all-Christmas radio stations on the air. In places such as Albany, N.Y., where RBR + TVBR Editor-In-Chief Adam R Jacobson’s family is this year, two commercial radio stations are already in holiday mode.

With Christmas right around the corner, we’re pleased to offer our readers this Classic Intelligence Brief from longtime Adult Contemporary programming consultant¬†Gary Berkowitz.¬†Happy holidays, and best wishes on a successful “Holiday” ratings book.


Christmas is nearly one month away. If your company has stations that are presently airing all-Christmas music, making sure they sound great throughout the holiday season is of utmost importance. Here is a 10-point programming checklist to keep the holiday tunes sound fresh through December 25.

Please Login to view this premium content. (Not a member? Join Today!)