Men’s Health, the world’s largest men’s magazine, announced a partnership with Entertainment Radio Network (ERN) to create Men’s Health Live, a weekly, one-hour branded show that will be distributed across terrestrial radio and on-demand audio channels. Slated to premiere in January, the show will cover the latest news in health, fitness, nutrition and all things men. Men’s Health editor Peter Moore and Men’s Health contributing editor Gregg Stebben will co-host the show.
Building on the brand’s robust interview presence on radio stations across the country, the dedicated Men’s Health radio show will cover and expand on topics featured in the magazine, such as: physical and financial health, relationships, fitness, fashion & grooming, technology, food, entertainment, and more. The show will also welcome a variety of guests – from health and fitness experts, to newsmakers, chefs, celebrities, athletes, nutrition and weight loss experts, and book authors.
“We are thrilled to be working with Men’s Health,” said Alan Taylor, CEO of ERN. “This strategic partnership will add yet another pillar of strength to the largest men’s magazine brand with the addition of a radio and digital audio platform. It will further enable Men’s Health to expand its core audience through our many audio distribution partners such as Aha Radio, Stitcher Radio, iTunes and others.”
“ERN’s magazine and advertising partnerships are the best in their brands. The same is true of Men’s Health,” said John McConnell (former ABC Radio Networks SVP/Programming), President of ERN. “We will bring the world’s largest men’s magazine brand to the expanding universe of radio. The audio opportunities are huge.”
