He joins publicly traded audio content creation and distribution company Audacy Inc. after leading a new business sales team for an HR Tech company in the SAAS space and, before that, overseeing advertising sales teams for Spectrum Cable.
Introducing the next SVP/Market Manager for the company formerly known as Entercom’s audio brands in Milwaukee, where he takes duties held by its market head in Madison, Wisc.
Taking the role for a station group comprised of Top 40 WXSS “103.7 Kiss FM” and Hot Adult Contemporary WMYX “99.1 The Mix” in Milwaukee is Jason Bjorson. He will also oversee digital multicast brands “Hot 105.7,” on the HD2 signal of WXSS, and the LGBTQ-focused “Channel Q” offering on WXSS HD3.
Since September 2021, he has served as Director of Sales and Business Development for Circa, leading a team of six managers, 40 enterprise and mid-market account executives and 20 sales development reps in the “HR Tech” industry.
Before that, Bjorson spent four years at Spectrum Reach, serving as Director of Sales in St. Louis and, prior to that, as Local Sales Manager in Milwaukee.
For radio industry veterans, Bjorson is likely familiar for his former role as General Sales Manager of Journal Broadcast Group‘s two stations in Milwaukee, which were sold to The E.W. Scripps Co. and today flagship properties of Craig Karmazin’s Good Karma Brands.
He rose within Journal over a 14-year period, and was LSM in Milwaukee after serving as a Senior Account Manager in Knoxville for WWST-FM. Bjorson is a 2001 University of Tennessee graduate and was raised in Louisville.
“I am excited to welcome Jason to lead our Milwaukee cluster,” said Audacy Regional President Rachel Williamson. “His experience across radio, video and digital combined with his deep knowledge and relationships throughout the Milwaukee market brings an increased expertise to our cluster and clients.”
The Milwaukee radio stations have been overseen in recent times by Andrea Hansen, who is SVP/Market Manager for Audacy in Madison, Wisc., and has risen through the sales ranks for that station group.
“I’m thrilled to join the Audacy Milwaukee team, with some of Milwaukee’s most iconic brands and an innovative broadcaster,” said Bjorson, who has also worked for Cox Media Group in Jacksonville. “I’ve competed with this team and tried to recruit them for years, so I know how much talent is here. I’m looking forward to working with them to win big here in Milwaukee!”
