The quest to make a retailer known for power tools, generators, jacks, and tool boxes a household name has very much involved the use of spot cable to help draw customers. For the week ending October 5, that effort put this one brand well ahead of any others when it comes to the amount of spots seen by viewers.
Harbor Freight was a big No. 1 by Play Count in the latest Spot Ten Cable report from Media Monitors, thanks to 78,323 spots detected by the iHeartMedia-owned ad tracking service.
That put Harbor Freight well in the lead, ahead of Burger King — easily the top QSR to be using spot cable. Meanwhile, venerable candy brand Butterfinger is making a play for Halloween trick-or-treaters with a fresh effort, as Sherwin-Williams takes an aggressive campaign to spot cable as it seeks to win over those who may consider PPG instead.
Meanwhile, there’s a big rise in activity from pharmaceutical brand Skyrizi. This is notable as pharma brands until now dominated at Spot Television, and not at cable.
Lastly, QSR Chick-fil-A is in the Spot Ten Cable report thanks to a big week-over-week play increase.
How does the Spot Ten Television chart compare?
Skyrizi is here, at No. 6, while Gold Bond debuts at No. 4 with a new campaign. Also notable is the return of Liberty Mutual Insurance and continued dominance of Morgan & Morgan, the accident attorneys.
