Media Ad Sales Summit Returns To Fort Lauderdale


Matrix, known for its ad sales platform used by broadcast media properties, has confirmed it will return to the beaches of Fort Lauderdale for its sixth annual Media Ad Sales Summit.

The event, which attracts leaders from across the media industry who represent varying verticals, encourages discussions focused on opportunities and challenges the media industry faces from the lens of optimized ad buying and selling activity.

With November 8-10 selected as the dates for this year’s event, the Media Ad Sales Summit, produced by Matrix, will return to the elegant Conrad Hotel, on A1A facing the Atlantic Ocean.

High level topics to be discussed will include:

  • Ad Buy/Sell Automation: Now or Never?
  • Ad-Supported Streaming: SVOD, AVOD & FAST
  • Local TV Streaming: Opportunities & Limitations
  • TV Station Economics: The Future of Advertising, Affiliation & Retrans
  • Political Advertising: Local’s Biennial Fix
  • Linear TV Reach vs. Streaming Specificity
  • TV/Video Measurement & Currencies
  • Waiting for TV’s ATSC 3.0 Godot
  • Agency Preview: 2024
  • Media Ad Sales: The Modern Structure

With a full schedule to come in June, Matrix confirms a roundtable discussion focused on the industry’s role in advancing the media ad-sales ecosystem through automation, convergence and inclusion is on the agenda. It will be led by members of the Media Ad Sales Council.

MASC members include TEGNA VP/Sales Operations Melanie Webb, Gray Television SVP/National Sales Becky Meyer, Nexstar SVP of Digital Sales Jen Scilabro, Scripps Sr. Director of Revenue & Strategy Michael Barbetta, and longtime Hearst Television Sr. VP Al Lustgarten.

The Media Ad Sales Summit registration is now open. For more information or to register, visit: