Streaming: ‘TV For The Younger Generation’


MIAMI BEACH, FLA. — Streaming is actually TV. That’s how younger generations define the digital video distribution and consumption model that is their reality.

This revelation comes from Jill Rosengard Hill, an EVP at Magid. Hill delivered a Keynote address on the second day of the Media Ad Sales Summit, presented by Matrix Solutions, that puts an exclamation point on broadcast TV’s need to get on streamed devices should it wish to retain first-choice relevancy in the years to come.

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