If “flat is the new up” makes you happy, you’ll be pleased with the findings from the just-released Matrix Solutions’ 2018 Midyear Ad Spend Report. As the first half of 2018 came to a close, political dollars indeed helped to fuel ad dollars across broadcast TV, digital broadcast and radio platforms.
But, the growth was barely registrable — signaling overall weakness for media ad growth once midterm election dollars are removed from the data.
