In 2022, Marketron introduced its ROI Calculator as “a free, easy-to-use tool to enable media sellers to forecast revenue for broadcast radio and third-party digital.”
Now, this product is getting a refresh.
“With this interactive tool, users can forecast their revenue for the next three years and benchmark their digital ad performance against small-, mid- or large- size markets,” Marketron says.
The calculator is now boasting a fresh update with new numbers for 2024 through 2026.
With the ROI Calculator, users may input their 2023 revenue numbers to see forecasts and can create graphs for the benchmarking part. Once they add their numbers, they can download a PDF.
Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.
The calculator is available for use now at https://www.marketron.com/calculator/form.html.
