In Central Florida, the Holler family is known for its automotive dealerships including Holler Honda in the Orlando market. Roger Holler is also known for his ownership of Marc Radio, which operates six radio brands in the Gainesville-Ocala market.
Now, Holler can be fully associated with a Class D daytime-only AM and its all-important FM translator that can be heard in not Gainesville, Fla., but Gainesville, Tex.
Holler’s Marc Radio has closed on its acquisition of KGGR-AM 1040 in Dallas and K295DA at 106.9 MHz, also in Dallas.
The FM translator has a transmitter due east of downtown Dallas, sandwiched between regional Mexican KZZA-FM 106.7 in Muenster, Tex., and two LPFMs at 107.1 MHz.
KGGR’s daytime signal is a boomer, and extends north to the Oklahoma state line.
For both properties, Holler is paying $650,000 to Mortenson Broadcasting.
And, it marks the end of station ownership for Mortenson.
In a deal struck Jan. 2, 2019, Mortenson sold Class B KHVN-AM 970 in Fort Worth, along with Class B KKGM-AM 1630 and FM translator K237HD at 95.3 MHz to KTM Broadcasting and the Kim Family Partnership for $1.5 million.
This transaction came following the sale of WEMM-AM & FM in Huntington, W. Va., to Bristol Broadcasting.
Those deals left KGGR as Mortenson’s final full-powered radio station.
With Jon Yinger and Garry Meeks of Michigan-based Broadcast Properties LLC serving as the broker, a deal was struck and filed with the FCC for approval in the final days of 2021.
Now, Jack Mortenson has now concluded a career in radio that involved the buying and selling of more than 45 radio stations, including properties in Kansas City and in Lexington, Ky.
Mortenson Broadcasting Company began with the vision of Jack M. Mortenson and his late father, Dr. E. M. Mortenson. After several very successful joint ventures, including the start-up and pastorship of Faith Memorial Baptist Church in Canton, Ohio, Jack re-directed his career to focus exclusively on the development of his network of Christian radio stations after the death of his father in 1970.
Will KGGR retain its Gospel programming? A Marc Radio AM in Gainesville-Ocala offers similar programming, so it’s a safe bet no immediate changes will transpire.
