U.S. Media’s V-Shaped Ad Recovery


In the unprecedented situation created by the coronavirus outbreak and the economic downturn, MAGNA is revising its media owners net advertising revenue (NAR) forecasts for 2020 and 2021. While digital ad sales will be more resilient, total linear ad sales will dip by double digits.

That said, it is the first half of 2020 that appears to be horrific.

A V-Shaped rebound is on the way.

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