NEW YORK — Local connected TV ad tech company Madhive has added two new individuals to its leadership team, welcoming Brendan Murnane as SVP/GM of Enterprise Partnerships and Christiana Cacciapuoti as VP of Enterprise Strategy and Solutions to its roster.
Murnane most recently served as SVP of Local Digital Ad Sales at Paramount. Before that, Murnane was VP at MediaLink. He previously held roles at AOL and Deloitte.
Cacciapuoti was one of the first employees at Madhive, where she drove the go-to-market strategy and managed external communications. After playing an integral role in Madhive’s meteoric rise, she served as SVP Strategy at HyphaMetrics, “a next-generation panel-based measurement company,” where she led the sales and marketing teams. Before that, she led AdLedger, the nonprofit organization that built patented open source standards for blockchain and cryptography in media. She most recently served as a fractional CMO for several innovative companies in the adtech and B2B SaaS industries.
“Local media and advertising are transforming, growing, and becoming more complex,” said Madhive President Jim Wilson. “We’re thrilled to welcome two proven leaders who have been instrumental in building local sales and solutions businesses. Brendan played a key leadership role in building Paramount’s local business, successfully navigating rapidly changing market dynamics. Meanwhile, Christiana, an original member of the Madhive team, has been essential in onboarding numerous enterprise clients, bringing a unique skill set across product, client service, solutions, and marketing. Together, they will drive additional value and revenue opportunities for our clients.”
