M2O, GAP Broadcasting sign [eco] deal


Mass 2 One Media (‘M2O’), a leading loyalty marketing solution company for radio has announced a long term  partnership with GAP Broadcasting to integrate M2O’s full spectrum of listener engagement applications for all GAP stations into its ONE database system known as [eco].

[eco] delivers broadcasters a ONE registration / ONE login Listener Engagement System, simplifying and enhancing the audience experience. [eco] also provides content solutions that engage, retain, track and reward all audience activity through many points of contact, including on-air, online, on-location, and mobile.  [eco]’s interactive features have proven to increase online activity from 400% to 1,000%.  

Said GAP President George Laughlin: “We have great belief in radio’s digital future at GAP and the [eco] system is the most successful tool I have seen yet to create digital interaction between radio and its audience. Additionally, this will present a significant revenue opportunity for GAP and I can’t wait to have [eco] on all our stations.”