Fresh off a deal involving such brands as Alfa Romeo, Chrysler and Jeep, Sirius XM has signed off on an agreement that makes its audio entertainment options a standard in-dash feature across the full lineup of a luxury electric car manufacturer.
The deal is with Lucid Group, and will bring SiriusXM as an OEM audio option in such vehicle models as the Lucid Air, considered the longest-range, fastest-charging electric car on the market.
SiriusXM will be available in the Lucid Air Dream Edition, Air Grand Touring Performance, Air Grand Touring, Air Touring and Air Pure.
A beta version of SiriusXM will be available soon at no cost to Lucid owners, who will receive access to hundreds of SiriusXM channels plus access to podcasts and other on-demand SiriusXM programming. In 2023, SiriusXM and Lucid expect to deliver the full SiriusXM implementation to Lucid owners with additional features that will enhance their in-car audio entertainment experience.
Upon the full launch, all Lucid Air owners will receive a free three-month trial subscription to SiriusXM.
“Lucid has created an extraordinary lineup of vehicles, combining exceptional comfort with groundbreaking technology,” said Joe Verbrugge, Chief Commercial Officer at SiriusXM. “SiriusXM provides an unrivaled audio experience in the car and we are looking forward to delivering to every Lucid driver our unique combination of music, entertainment, sports and more, along with helpful features that make it easier to find the kind of programming they’ll love from across our wide-ranging content lineup.”
Lucid SVP of Digital Michael Bell adds, “We’re thrilled to offer Lucid customers the incredible breadth and depth of SiriusXM’s audio programming with expertly curated music, entertainment and sports, personalized to fit the vibe of any length road trip. Our customers have requested SiriusXM, and in the coming months, all new and existing Lucid Air owners will receive a beta version of SiriusXM via an over-the-air software update, making their audio experience even better.”
Lucid owners will have access to SiriusXM’s Pandora Stations feature, which employs Pandora’s personalization technology to give users the ability to create channels based on their favorite artists, and then customize those channels to play even more of what they want to hear.
