Longtime DFW Hispanic Media Sales Leader Dies

0

By Cameron Coats


She spent 19 years at Univision’s Dallas-Fort Worth station group, serving as VP/General Manager. Now, many across North Texas and the U.S. Hispanic market are pausing to pay their respects to this Spanish-language media sales trailblazer, who has died of brain cancer.

Rebecca Muñoz-Diaz was 65 years old. She is remembered for her deep faith, mentorship, and compassion.

Muñoz-Diaz’s career in media began at KIKK Radio in Houston. She also played pivotal roles in establishing KXTJ-FM, KTXH-20, and KTMD-47, the market’s Telemundo O&O property.

Muñoz-Diaz then made her mark in Dallas, where she was deeply involved in community service, holding positions on several boards and receiving numerous awards for her contributions, including the Dallas Business Journal Minority Business Leader Award and the Ford Mujeres Legendarias award.

Houston Public Media Director of Sales and Sponsorships Millie Adan-Garza said, “Becky was a pioneer in Spanish language media, a role model for women, a mentor to many, and an inspiration for all. She was the second woman honored by the Texas Association of Broadcasters for leading efforts to establish and grow TV and radio stations in the Houston and Dallas markets, opening doors for women and advancing communities—preceded by Lady Bird Johnson. Becky was a fearless, determined, vibrant, and kind Tejana, who was my mentor and friend, and who leaves a legacy for future generations.”


Funeral services will be held on December 30 in Sealy, Tex., at St. Mary’s Catholic Church, with a Celebration of Life service in Dallas on January 7, 2024. The family welcomes the public to both services and suggests donations to a charity of choice in lieu of flowers, to honor her memory.