The six audio brands serving the city on the Ohio, Monongahela, and Allegheny Rivers has a new leader, and it is a woman who has been associated with the radio stations owned by the nation’s No. 1 owner of AMs and FMs since the early 2000s.
Longtime executive Bobbie Loesch has been named Market President for iHeartMedia in Pittsburgh, putting her in charge of top-rated Classic Hits WWSW-FM “3WS,” Rocker WDVE-FM, Alternative WXDX-FM, Top 40 WKST “96.1 KISS FM,” Country WPGB “Big 104.7” and ESPN Radio-affiliated Sports Talk WBGG-AM 970.
As Market President, Loesch will oversee all aspects of operations in Pittsburgh, including sales, promotions and programming. She will report to D.J. Hodge, Division President for iHeartMedia. Hodge says Loesch “has been an instrumental and driving force behind the success of our Pittsburgh cluster for over 20 years, and her leadership and vision make her the perfect fit to lead the team into the future.”
Loesch joined iHeartMedia in Pittsburgh in April 2004 as an Account Executive. She was promoted to Vice President of Sales in 2012, and most recently served as a Senior Vice President of Sales, holding that post for seven years. She began her career as an Account Executive for Townsquare Media.
“I am genuinely honored to be appointed to this role and deeply appreciate the trust placed in me to lead this exceptionally talented team,” Loesch said. “My colleagues, our partners and our audiences are the cornerstone of our success. I am excited to build on our achievements and further elevate our dominance in the market, and I’m eager to continue to help brands harness the unmatched reach, scale and efficiency that only iHeart can deliver.”
