Local TV Sports: The Returning Viewer, And Dollar, Magnet

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FORT LAUDERDALE — A generation ago, New York Major League Baseball fans had an easy way to watch a game. Mets fans tuned to WWOR-9; Yankees fans chose WPIX-11. Then came the regional sports networks, as cable TV grew. Today, cord-cutting and other financial pressures has made the RSN a fiscally prickly arena, yielding a return of play-by-play to broadcast stations in various markets including Phoenix.


As the RSN model shows its weaknesses, how are broadcasters working to fill the void? The question was one of several pondered during a panel discussion held Thursday (11/9) at the Matrix Media Ad Sales Summit.

 

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