The United States has lost over 2,500 newspapers since 2005. Those that remain have endured significant staff layoffs and budget cuts. This makes the work of local radio and television newsrooms even more critical as they cover major weather events, uncover corruption, and advocate for consumers.
The challenge? News is expensive to produce, sometimes accounting for a quarter of a station’s total budget, and broadcasters need ad revenue to meet that budget.
At Forecast 2024, a provocative presentation shines a spotlight on the problems faced by local media and the role of advertisers in supporting news.
Addressing the matter is Lou Paskalis, CEO and Founder of AJL Advisory in addition to serving as Chief Strategy Officer of Ad Fontes Media.
Sponsored by Skyview Networks, Paskalis will address Forecast 2024 in an exclusive session, “The News Is the News.”
Paskalis is an outspoken champion for marketing innovation, governance, and the advancement of marketing and an advocate for journalism and marketers’ unique responsibility to support news organizations in their defense of truth.
Now in its 21st year, Forecast is broadcast media’s most prestigious leadership conference. Presented by Streamline Publishing’s Radio + Television Business Report and Radio Ink, and co-chaired by Catherine Badalamente of Graham Media Group and David Santrella of Salem Media Group, Forecast provides unprecedented opportunities for learning, networking, and conversation with our industry’s top leaders.
Forecast 2024 takes place at the Harvard Club in New York City on November 15th, 2023, featuring presentations and panels by Register online today!
