Local Advertising in the U.S.: The COVID-19 Update


BIA Advisory Services has updated its estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, and in doing so has made “significant revisions” to its prior forecast.

To little surprise, it has been done to incorporate considerations related to expanded political advertising, the impact of the COVID-19 virus, and, to a lesser extent, a drop in oil prices.

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