The “LiMu Emu” origin story is getting told, a lot, at Spot Cable, based on the latest data from Media Monitors.
At Spot TV, the portrait is different, with an accident attorney specialist taking the crown.
For the week ending February 23, auto insurance specialist Liberty Mutual Insurance dominated the Spot Ten Cable report, based on play counts that far exceeded No. 2 Harbor Freight.
Meanwhile, Domino’s is the big leader in the QSR category as Burger King revs up a new effort.
Also of note are activity from insurers USAA and Progressive.
How does the Spot Ten TV report compare?
Here, Liberty Mutual is not present this week as Morgan & Morgan takes the crown and Wendy’s, McDonald’s and Domino’s are active.
Meanwhile, Planet Fitness is now No. 10 with a huge rise in broadcast TV activity.
