Byron Allen‘s Allen Media Group has chosen the person who will be responsible for developing and leading a business unit that seeks to distribute original programming airing on The Weather Channel in the international marketplace.
Taking the post of Executive Director of International Distribution at TWC is Tony Leadman.
His task: getting shows including Frozen Gold, Uncharted Adventure and The Earth Unlocked to broadcasters and content platforms serving non-U.S. audiences.
Byron Allen calls Leadman “highly accomplished and respected in the international broadcast industry.” He added, “With his extensive experience in media, sales and marketing, we are confident Tony will help us achieve our international programming initiatives and goals.”
Prior to joining The Weather Group, Leadman was the architect of Canadian broadcast television network CTV and Bell Media’s international program distribution business. Before that, Leadman was the Canadian Executive Manager of MGM Studios television division. During his tenure with the MGM Studios, he managed the distribution business and secured the Canadian financing of the “Stargate SG-1” series.
Leadman said, “The Weather Group ownership and management consist of hugely talented and committed people. I am absolutely thrilled to be part of this team and to spearhead our international plans. We intend to form partnerships and supply agreements with the world’s major broadcasters and producers. It’s exciting to be joining a progressive team as The Weather Channel continues to innovate and adapt their primetime programming.”
