From Kennedy Space Center to Walt Disney World, iHeartMedia owns and operates a group of stations comprised of 16 unique audio offerings for FM radio listeners and those without HD Radio units who may choose to use the iHeartRadio app to consume local stations.
Now, iHeart has a new DMA leader for those 16 brands, and expands beyond her role as a Sr. VP for iHeartMedia/Orlando.
Being promoted to Area President for the Central Florida region, which includes the entire Orlando DMA, is Barbara Latham.
She adds oversight of the Melbourne-Titusville-Cocoa trio that iHeart operates independently of its Orlando cluster. In the Space Coast, the company’s stations are comprised of Talk WMMB-AM, Top 40 WFKS-FM and Adult Contemporary WLRQ-FM.
Now, Latham will oversee those stations in addition to Orlando-based Adult Contemporary WMGF-FM, Top 40 WXXL-FM, Tropical WRUM-FM, Rock WJRR-FM, Talk and Alternative hybrid WTKS-FM “Real Radio 104.1,” News/Talk WFLF-FM and W226BT “WFLA,” Sports Talk W245CL “96.9 The Game,” Latin Rhythmic W246CK “Mega 97.1,” Urban W283AN “104.5 The Beat,” and Spanish-language News/Talk WRSN-AM 810 and W250CE “Acción 97.9.”
Additionally, Latham directs the activities of three HD multicast brands in Orlando: Smooth Jazz WLOQ (on WMGF-HD3), Country “104.1 The Bear” HD3, and Alternative “Alt 101.1” HD3.
Latham continues to report to Division President Linda Byrd, who previously had the Area-level role Latham is taking. According to iHeart, Byrd will remain in her role as Division President with expanded responsibilities.
“I am thrilled to be able to promote Barb to this position,” Byrd said. “We’ve worked together for 36 years and in many different capacities. She is one of the brightest and most competitive employees I know. Barb has always been a winner, and to her, there is no other option. No one deserves this opportunity more, and it makes me happy to put this team that I’ve managed for the last 21 years in her capable hands.”
Latham began her career as an Account Executive and Sales Manager for Hoker/Paxson Broadcasting in January 1985. A decade later, Latham joined the Clear Channel Communications family, taking on the role of GSM for its Jacksonville stations following Paxson’s sale of its stations to a Clear Channel precursor. Clear Channel is the predecessor company of iHeartMedia.
“I am so excited to continue my career in this new role in Central Florida with the Orlando team and reconnecting with the Space Coast team,” Latham commented. “My goal is to continue the tradition of success that I have been a part of under Linda’s leadership in various roles over many years. She created the model of excellence in Central Florida and all of iHeartMedia, for many of the company’s most heritage brands, on-air personalities/influencers, and sales success. I am driven and excited to continue that success in this new role as the Central Florida Area President.”
