The Southern California Broadcasters Association is reporting a September total market revenue surge of 7.2%, based on Miller Kaplan numbers. While projected revenue from the Affordable Care Act has not met initial expectations so far, SCBA President Thom Callahan says they are very encouraged by activity in the Insurance category overall, “as well as our 4th quarter activity in significant new business development, solid automotive spending, impressive sports billing from the Lakers and Clippers, big LA Dodgers playoff revenue, and the ‘raw power of Southern California radio in Q4.’”
“September produced impressive growth for the LA Radio market,” he added. “This critical swing month showcased some great revenue performances from our member stations, which maximized both local and national spot and blew the doors off digital revenue. On a Year to Date basis, Miller Kaplan Arase is reporting total revenue growth at 3.4% through September. However, our trend line during 3rd quarter 2013 reveals a 5.2% growth rate YTD for the same period. Simply put, Q3 was powerful and we see the same trend developing for Q4.”
