KPSF-AM Palm Springs signs on air


CRC Media West LLC’s Money Radio 1200 KPSF-AM, formatted as a financial and business news talk radio station, launched in the Coachella Valley 3/5. Syndicated and local programming is similar to traditional news/talk radio but with an emphasis on business, economic, consumer, and investment related topics.

Scottsdale, AZ-based CRC Media West is headed by Ronald Cohen and Brian DuBose. The new station has 5,600 watts daytime and 1,400 watts night time power. Its transmitting facility was constructed on the tower site of radio station KXPS, all sports “Team 1010”, which CRC also acquired in 10/11 from Morris Communication’s Desert Radio Group.

Says Cohen: “We are delighted to have chosen the Coachella Valley to bring our Money Radio format to its second market; serving a wonderful demographic hungry for this content. We look forward to becoming part of the fabric of the community by providing relevant and useful news and information.”

Money Radio has been serving the greater Phoenix metro area as a business/financial news/talk station since 1988 on 1510AM. CRC’s Phoenix station has the notoriety of being the first of its kind anywhere in the country and is also the longest locally O&O’d station in Phoenix.

Money Radio affiliates with NBC, CNN, CBNC, Fox Business News, Bloomberg, the Wall Street Journal and the Dow Jones Money report and more. As the station grows its staff locally, they will be incorporating local content including business and community news reports and local business and investment advice talk shows. Regional programs will include “Your Financial Plan” with Wayne Kandas, “It’s All About Money” with Bill Tatro and “Financial Review” with Sinclair Noe.

“Financial Review” will air each weekday from 4-5pm and will be the first of several programs to comprise content local to the Palm Springs area. Veteran broadcaster Noe breaks down the day’s market, economics, finance and business news and activity in an easy to follow format.

Syndicated product includes “The Bloomberg First Word” morning show, “The Motley Fool Radio Show” and Moe Ansari’s “Money Wrap”. Other daily and weekly radio shows will be hosted by Larry Kudlow, Ray Lucia, Clark Howard and Gary Kaltbaum.