LOS ANGELES — For more than 13 years, he served as Senior Vice President of West Coast Sales for Premiere Networks. Prior to that, he was National Advertising Director for the Los Angeles Times Media Group, where he was also General Manager for the L.A. Times’ BrandX offering.
Now, this Nashville-based media ad sales pro is taking a post at radio syndication firm Key Networks.
Taking the post is Jason Wilberding, and it is a newly created role at Key Networks.
Wilberding will oversee Key Networks’ ad sales team and work directly with Key Networks clients including Bloomberg Radio to create new sales opportunities and revenue streams for the company.
Wilberding reports directly to Key Networks Chief Executive Officer Rob Koblasz and to COO Dennis Green.
Wilberding, who has also been VP/Director Sales for Interep and VP/Director of Sales for Spanish Broadcasting System (SBS), commented, “What attracted me most to Key Networks is the company’s entrepreneurial approach and start-up mindset, paired with the opportunity to work with prestige brand partners like Bloomberg Radio. I’m excited to work with Key Networks’ all-star team of media sales professionals, who are empowered to make quick decisions in this rapidly changing media environment … and away we go!”
Koblasz added, “Jason brings a wealth of talent, industry knowledge and deep agency relationships to Key Networks and our client partners. This is a huge step forward for Key Networks, and we are excited to welcome him to our executive leadership team.”
