Idaho Radio News reports Peak Broadcasting’s KSAS/103.3 Kiss FM Boise PD and afternoon host KeKe Luv completed his latest challenge for child abuse awareness: he ran seven marathons over the course of a week – more than 180 miles in all. And when he made it to his final destination—the steps of the Idaho State Capitol, he collapsed and was taken away by ambulance…but he’s OK folks!
From the story: “Winding through neighborhoods and major thoroughfares, the station took the endurance event straight to listeners. Everywhere Luv went, folks honked and cheered and yelled “Go KeKe Go!” The station worked with Internet provider Fiberpipe to live stream the event – with a traveling camera available online. The chat room averaged 90-120 folks chatting, watching and listening in a dynamic interactive format. People like KeKe’s mom, sister, and the rest of the KSAS staff interacted with listeners online.
I’ve always loved the saying “do well by doing good.” This is a prime example of what radio can be. The station picked a cause, zeroed in, and found a way to grab attention. KeKe Luv, whose real name is Steve Kicklighter, made a real, personal, physical sacrifice for this event. To be able to buckle down and commit your mind and body to something this intense is impressive. When I think of what radio should be – this is it.”
Here is some local coverage of the event:
KTVB Story and video here –
http://www.ktvb.com/news/localnews/stories/ktvbn-apr2509-keke_luv.10eb011bb.html
Fox 12 Idaho Breaking news –
http://www.fox12idaho.com/global/story.asp?s=10250112
CBS 2 – http://www.2news.tv/news/local/43660957.html
