Broadcast NewsRadio Newsthe HOT List Katz Programmatic Ad Buy Pilot Begins By RBR.com - September 17, 2015 0 Facebook Twitter WhatsApp Linkedin Email Katz says Geico made a successful programmatic ad buy using its new advertising exchange, Expressway from Katz. In a pilot test, Horizon media placed the Geico spots on Entercom stations to air this week in Boston and Buffalo.Please Login to view this premium content. (Not a member? Join Today!)