Kagan Media Summit, Part II: Digital and Traditional Media Ad Trends


“While we don’t have anything COVID-19 directly in the title for this presentation, the unprecedented times that we are in make it difficult not to have COVID-19 in the backdrop,” notes S&P Global Market Intelligence arm Kagan Research Analyst Seth Shafer.

With those words, the second of two virtual Kagan Media Summit webinars held in place of the annual in-person event originally scheduled for June 18 got underway.

Shafer offered a review of the marketplace ahead of a Q&A session with SVP of NBC Spot On and Business Development  & Strategy for NBCUniversal Owned TV Stations Shawn Makhijani and TVB President/CEO Steve Lanzano, with S&P Global Ratings Senior Director Naveen Sarma moderating the chat.

What did Shafer have to say? Recoveries take time, but digital — to little surprise — is a clear winner over the last 20 years.

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