Bitcentral, a provider of efficient media workflows for broadcast and digital video, has partnered with JW Player (JWP), a SaaS video platform for broadcasters, publishers, and other video-driven companies, to harness Bitcentral’s FAST capabilities to expand content reach across multiple platforms.
The partnership gives JWP users the benefit of a simplified workflow that boasts FAST channel management and monetization for content operators, evolving its video monetization capabilities for today’s market.
Through the partnership, JWP benefits from Bitcentral’s FAST capabilities, which are combined with JWP’s Live and VOD streaming products to enable it to expand content reach across multiple platforms. JWP customers can now reap the rewards of a simplified workflow that boasts FAST channel management and monetization for content operators, with access to global distribution across owned and operated properties and third-party aggregator, vMVPD, and CTV platforms.
“Our partnership with Bitcentral is an important step in evolving JWP’s video monetization capabilities for today’s market,” said Christopher Cunningham, Vice President of Global Partnerships with JWP. “Through Bitcentral, we can expand our all-in-one video solution with FAST capabilities and monetization. The partnership aligns with one of JWP’s primary goals to enable our customers to extend their cross-platform reach to new audiences highly valued by brands and marketers.”
Greg Morrow, GM of the Streaming Media Group at Bitcentral, said, “We are delighted to be working with JW Player to ensure it stays ahead of the curve and delivers winning solutions to customers without the challenges, costs, and complexities of working with multiple vendors. Bitcentral boasts a comprehensive portfolio of tools that are perfect for media companies looking to better connect with audiences and monetize their content – in the most simple and economically efficient way possible.”
Bitcentral and JWP will be at NAB Show 2023 in Las Vegas on April 16-19. Bitcentral will be at booth W2811.
