Thoroughbred Communications is known across Coastal Georgia as the company behind a Class C3 FM offering an eclectic mix of “Quality Rock” to Savannah, Ga.; and Bluffton, Beaufort and Hilton Head, S.C.
It’s been a ratings success, and much of that is tied to 50-year-plus market veteran Jerry Rogers, who became the afternoon host and Music Director of former Top 40 WSGA-AM and later purchased this FM.
Now, Rogers is retiring. But, he isn’t selling his FM to a large company as he’s found a local buyer.