The name is familiar to most, but the face is especially familiar to Sinclair Boise, as Jennifer Lopez returns to the station group to serve as Vice President and General Manager of KBOI, KYUU, and KNIN. She makes the move after serving as General Sales Manager of KOMO/KUNS in Seattle since 2023.
Lopez began her career with Sinclair in 2011 as an Account Executive at FOX21/SOCO in Colorado Springs, Colorado. In 2014, Lopez transferred to KBOI/KYUU in Boise as a Senior Account Executive and was promoted to Digital Sales Manager in 2017, before moving to Seattle in 2023.
Sinclair Chief Operating Officer and President of Local Media Rob Weisbord said, “Jennifer is a proven leader with a strong track record of driving results, building relationships and developing successful teams. Her deep understanding of the Boise market, combined with her experience leading the stations in Seattle, makes her exceptionally well-suited for this role. Jennifer knows these stations, understands the community, and brings leadership and vision to build on their success. We are excited to welcome her back to Boise.”
Lopez said, “Boise has always been a special place for me, both personally and professionally, and I’m excited to return in this new role. Having spent nearly a decade with these stations earlier in my career, I know firsthand the talent and dedication of the people who work here. I look forward to reconnecting with the team, strengthening our relationships in the community and building on the stations’ success.”
