Innovid’s Measurement GM Takes Key Data Role At Hearst

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NEW YORK — As of March 6, Hearst has a new Chief Data Officer for Consumer Media, responsible for driving Hearst’s data strategy across its consumer media businesses, including its broadcast television stations.


Jessica Hogue will also be responsible “for supporting innovative solutions and personalized experiences that leverage the scale of Hearst’s media assets.”

“Jessica has a diverse yet deep background in digital data management roles, and we are thrilled to have her leading our efforts in this vital area of our consumer businesses,” said soon-to-depart EVP/COO Mark Aldam, who is being succeeded by current Hearst Television head Jordan Wertlieb.

Hogue joins Hearst from Innovid, where she was most recently GM of measurement and analytics and developed the company’s measurement vision and strategy. She also managed teams supporting consumer packaged goods, automotive and telecommunications marketers.

Prior to joining Innovid in 2019, Hogue spent over 12 years at Nielsen in various roles, including a role at SVP for Digital, Product Leadership and Client Solutions. There, Hogue oversaw digital revenue and partnerships.