He’s led a transformation of the company, one that saw Brian Lawlor take the helm at the newly created Scripps Sports while Dean Littleton and Lyn Platinga are actively bringing new ideas and innovation to local news organizations across the company.
In this exclusive conversation with Radio + Television Business Report Editor-in-Chief Adam R Jacobson, the President/CEO of The E.W. Scripps Co., Adam Symson, talks of how to get revenue ahead of expenses, the company’s reinvention of local news, attracting advertisers to local newscasts, and how to combat the talk that only AARP card carriers tune to local broadcast TV in Prime Time.
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