The second episode of the all-new RBR+TVBR InFOCUS Video Podcast, presented by dot.FM, is now available for your viewing pleasure.
In this 24-minute conversation, Radio + Television Business Report Editor-in-Chief Adam R Jacobson chats with Hearst Television President Michael J Hayes.
Hayes earned the role in February 2023 with the promotion of Jordan Wertlieb to the role of Executive Vice President and Chief Operating Officer for its parent company, Hearst. Hayes previously served as COO of Hearst Television and was named an EVP and group head of Hearst Television in 2017. He’s been in corporate leadership with Hearst Television since 2013, and in this conversation he shares why broadcast TV remains so important, the company decided to buy a station at a time when there’s not many major deals being done.
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In addition to speaking about the integration of WBBH-TV into the Hearst family, Hayes also shares how Hearst Television has been committed to local news and programming, what “FAST” channels mean for Hearst and for consumers, and how local news can be viewed as “brand safe” at a time when some marketers may feel otherwise.
