In South Florida, iHeart Names a New Market President


MIAMI — In 2015, after working in Washington, D.C., for several years, she joined iHeartMedia. Most recently, this radio industry pro served as Region SVP of Sales for the company once known as Clear Channel Communications in the Miami-Fort Lauderdale-Hollywood market.

Now, she’s been promoted to Market President.

Taking the top slot for the cluster is Shari Gonzalez.

She’ll now oversee over a group of radio brands comprised of WHYI-FMY-100,” WBGG-FM “Big 105.9,” WZTU-FM “Tú 94.9,” WIOD-AM 610, WMIA-FM “Totally 93.9,” WMIB-FM 103.5 “The Beat, FM translators “The Bull” and “Throwback Miami,” Black Information Network (BIN)-affiliated WXBN-AM 880, and Sports WINZ-AM.

Gonzalez will report to Linda Byrd, Division President for iHeartMedia.

“I am thrilled to have the opportunity to promote Shari into her first Market President role,” Byrd said. “In the short time that we have worked together, I have seen her competitiveness, work ethic and ability to move her team in the direction we need to go. Shari has the experience and smarts to make a great Market President of iHeartMedia Miami/Fort Lauderdale. She will be a great leader in one of our most important markets.”

Gonzalez first rose to prominence in the radio industry as a General Sales Manager and Director of Sales for CBS Radio’s former Washington, D.C., radio stations, now a part of Audacy (formerly Entercom).

Previously, she spent 15 years in sales and leadership at WMAL-AM 630 in Washington, D.C., today a Cumulus Media station that was once a ABC Radio O&O. In the 1980s and early 1990s, Gonzalez was an account executive for WJZE-FM “Jazzy 100,” which morphed from WDJY-FM “DJ 100,” an early prototype of the rhythmic Top 40 format. She began her career at DJ 100; WJZE was sold by Colfax to an iHeart predecessor, becoming Oldies WBIG-FM.

“I am honored and thrilled for this opportunity,” Gonzalez said. “To continue to work with and now lead this incredible portfolio of brands and this ‘best-in-class’ team of talented, passionate colleagues is a dream come true. Miami/Fort Lauderdale is experiencing a boom like no other market in the country and the South Florida market is filled with a culture and uniqueness that is second to none. As our market continues to grow as a multi-cultural, global economic and entertainment destination, we at iHeartMedia Miami/Fort Lauderdale remain committed to being the largest and most meaningful connection to millions in South Florida.”