It’s an advancement seen across numerous CBS Owned Stations facilities’ newsrooms in recent months, including stations in Boston, Pittsburgh, and Sacramento. Now, the Paramount Global operation branded as “CBS Minnesota” is readying the inclusion of AR/VR technology in its newscasts.
Chief meteorologist Chris Shaffer has been rehearsing inside WCCO-TV’s AR/VR news studio ahead of the October 1 debut of enhanced weather coverage for CBS Minnesota newscast viewers. The 6pm Central newscast today marks the launch of the new technology CBS Television Stations has embraced.
The 1,200-square-foot studio needed to bring the AR/VR technology to life is the 15th and final CBS Stations’ news studio to incorporate the company’s proprietary AR/VR technology.
“Local journalism is at the heart of everything we do,” said CBS Television Stations President Jennifer Mitchell. “The investments we’ve made in AR/VR technology across CBS Stations reflect our commitment to delivering trusted reporting, innovative storytelling and meaningful coverage that better serves our communities. WCCO is Minnesota’s most-watched station and the final CBS-owned station to launch an AR/VR-enabled news studio, and I’m thrilled to see its debut. This milestone completes a portfolio-wide transformation, making CBS Stations the only television station group in the country with AR/VR news studios.”
CBS Minnesota President/GM Ann Ouellette added, “Minnesotans rely on WCCO to help them make sense of what’s happening in their communities, especially during significant weather events and major local news moments. This new studio gives our team another way to deliver the information viewers need with the clarity, context and accuracy they expect from us.”
