How A Local Broadcast Company Made Its Impact



By Adam R Jacobson

No one wants to be charged with being the No. 3 media owner in a given market, as it is understood that’s the best your cluster of stations can ever be.

A decade ago, one company decided to do something about it. It bought and sold stations in order to improve their signal coverage of this Top 100 market. They invested in locally focused efforts across all of their stations. Today, this company finds itself as the No. 1 cluster in the Nielsen Audio ratings.

This is a story of evaluating a local station group’s strengths and weaknesses, and committing to the community.

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