For some broadcast media companies, the Home Improvement and Financial Services categories may prove challenging when it comes to annual growth projections. But, what if there was a way to increase year-over-year revenue tomorrow in these two important advertising areas?
Michael Doyle and Carolyn Gilbert have some ideas that are ripe for the taking, and they will be sharing them in September at the Radio Masters Sales Summit in Cincinnati.
For nearly 40 years, Doyle has been hiring, training and developing sellers and sales managers around the United States from his home office in Venice, Fla. His partners include Independent Broadcasters Association members.
At RMSS 2024, scheduled for September 10-11 at the Cincinnati Airport Marriott, Doyle will help your table team at a “working lunch” discuss how you can put research insights presented by NuVoodoo Media Services Founder and CEO Carolyn Gilbert into action.
- How can you use consumer research to generate revenue for your business?
- How can the research help you identify prospects?
- What other kinds of research mesh with this data to create a compelling story?
- How can you effectively use AI to create VBRs to secure an appointment with Home Improvement or Financial Services prospects?
Doyle will address these questions, following Gilbert’s presentation.
Gilbert’s session, ahead of Doyle, will concentrate on new consumer research fielded exclusively for the Radio Masters Sales Summit by NuVoodoo. Consumers nationwide were asked to provide feedback on their Home Improvement and Financial Services purchases. With the results in hand, Gilbert will answer the following questions:
- How do consumers do their own research before making purchase decisions in these categories?
- How do they choose a business to do business with?
- What media platforms do they use and how do they use them?
- How does radio fit in the mix?
Following the “working lunch,” the group reconvenes for a second, concluding discussion in which Doyle will facilitate a group discussion allowing each table to share their ideas with the larger group.
For C-Suite leaders looking for fresh, specific steps their sales leaders can take to turn consumer research into customer opportunities and revenue growth, this session is just one of several across the Radio Masters Sales Summit worthy of attendance by company representatives.
We know you’ll want your whole team to be at the table with you, so we are offering a special, very limited team discount. It’s a four pack for only $997 — a savings of $150 per person off the early bird rate! These special spots will go extremely quickly, so act NOW and let our “working lunch” work for you and your team!
