Yesterday, the Federal Reserve and the Bank of Canada each cut interest rates by 25 basis points, citing weakening job markets and inflation heating up. The Fed has signaled potential for two more cuts this year based on changing economic conditions. Guideline examined its local media spend trends modeled on economic data, and it estimates 36% of states have negative GDP for Q2, with an additional 20 states trending downward in the second half of 2025.
These economic headwinds will likely slow media spend, Guideline concludes.
