As Pivotal Research Group CFA Brian Wieser sees it, TV news “is important for media owners because of the absolute scale of the genre, its potential for profitability, the political influence that follows from these divisions and because of the significant growth they have recorded in recent periods.”
In yet another tumultuous and troubling week across D.C. and around the globe, increasingly intense consumer interest led to a surge in viewing. Could this lead to a revenue surge, too?
