Holladay Keys in on Florida

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SoldBruce Danziger’s Gamma Broadcasting is selling three FMs located in the Florida Keys, and Robert H. Holladay is the buyer under the name Florida Keys Media LLC. Two of the stations serve the Key West end of the Keys, and the third is located just to the east.


The stations are WCNK-FM Key West, WWUS-FM Big Pine Key – the westernmost pair – and WAVK-FM Marathon.

Holladay will pay $500K all told, but only $475K of that will be going to Danziger. $425K is attributed to WCNK and WWUS, and that will be paid for all in cash. There will be a second closing for WAVK, and of the remaining $75K in value, $25K is in the form of a credit to Holladay’s benefit for the purchase of a new transmitter for the station.

Danziger has also agreed to install a new transmitter building for the other two stations and transport all necessary equipment there, with every effort made to complete the task prior to closing.

*WCNK-FM is a Class C1 on 98.7 MHz with 100 kW-H, 81kW-V @ 453’
*WWUS-FM is a Class C1 on 104.1 MHz with 100 kW-H, 90.25 kW-V @ 453’
*WAVK-FM is a Class C2 on 97.7 MHz with 50 kW-H, 49 kW-V @ 213’

Holladay, part of a radio-owning family, owns and operates stations in the Dothan AL and Monroe LA markets and has additional interests elsewhere.